A few minutes away from the Spanish Steps and the Borghese Gardens, Via Veneto is still considered one of the most prestigious streets of Rome and one of the most celebrated meeting places of Europe. Famous artists, such as Picasso, De Chirico, Marinetti and Longanesi used to meet at the fashionable "salon of the capital", while kings and princes made Via Veneto an elegant society promenade. Via Veneto was also the cradle of the shining Dolce Vita and, thanks to the captivating style of Fellini, reached the collective imagination and became immortal.

In this context, the Westin Excelsior has so strongly contributed to create the atmosphere of "allure" and a link between a sparkling past and a dynamic present.